The Drone Aviary - an R&D project from The Superflux Lab - is an investigation of the social, political and cultural potential of drone technology as it enters civil space.
Through a series of ongoing installations, films and publications, the project aims to give a glimpse into a near-future city co-habit with ‘intelligent’ semi autonomous, networked, flying machines.
We were pleased to be invited by the V&A to present an installation of the project within the Civic Objects display at their ground-breaking show ‘All Of This Belongs To You’, running from 1st April to 19th July 2015. You’ll find our installation in Rapid Response Collecting, within the 20th century design exhibits, in the space adjacent to the smashed Snowden hard drive and laptop lent by the Guardian.
The installation at the V&A contains a family of 5 drones and an accompanying film. Each drone is designed to be symbolic of the convergence of wider social and tech trends with specific tasks and functions that are gaining popularity amongst drone enthusiasts and entrepreneurs.
- Madison, The Flying Billboard: This is an advertising drone, a hovering display platform, which can swoop, scan and hunt consumer demographics. It uses sophisticated facial recognition to gain feedback on the effectiveness of its content and to tailor advertisements to the interests of those within its vicinity.
- Newsbreaker, The Media Drone: Supported by algorithmic monitoring news, emergency services and social media in real-time, these nimble devices push the boundaries for what has become known as High Frequency Journalism, helping feed our growing hugger for the very latest breaking news stories as it happens. As it films and streams news in real-time, story writing algorithms parse imagery, audio, web and radio traffic into rapidly growing, and continually edited, column inches.